Skip to content
Independent studio · Based in Australia

Websites
that feel hand-
stitched, priced
for small biz.

A one-person studio making considered, high-craft websites for small businesses who want something better than a template, without the agency invoice.

[ 01 ] Strategy [ 02 ] Design [ 03 ] Build [ 04 ] Care
Brand sites Landing pages Redesigns Shopify & Webflow Boutique builds Online shops Brand sites Landing pages Redesigns Shopify & Webflow Boutique builds Online shops

Big-studio polish,

small-business budget.

I take on a handful of projects a year so every site gets the attention it deserves. Here's what I help with.

[ 01 ]

Brand websites

Considered, editorial sites built around your story. For studios, practitioners and small brands who want to feel premium without the premium agency price.

brand
[ 02 ]

Premium SEO, always

Every site I build is a premium SEO-optimised site. Technical SEO, schema, Core Web Vitals and social cards. Not an upsell. Just the baseline. See what's included →

seo
[ 03 ]

Landing pages

Single focused pages that convert. Campaign launches, new products, lead magnets. Fast to ship, ruthlessly clear.

launch
[ 04 ]

Redesigns

Breathe life into a dated site without losing what's working. SEO-safe, content-preserving, beautifully rebuilt.

new
[ 05 ]

Booking systems

Calendar-driven booking for Airbnb stays or any-length appointments. Confirmations, deposits and reminders all sorted.

book
[ 06 ]

Care & stewardship

Ongoing updates, content changes, and small wins after launch. Your site gets better over time, not worse.

care

Premium SEO,

baked into every build.

Most agencies charge $3,000–$8,000 extra to do this work properly, or worse, they don't do it at all. With me, it's the floor, not the ceiling. Every site I ship is a premium SEO-optimised site.

Agency SEO package $5,000+ Included with every build

[ A ] What I build in

  • 01Technical SEO foundation. Custom titles and meta descriptions per page, canonical URLs, regional lang targeting, geo tags, robots directives, and crawl optimisation.
  • 02Structured data (schema.org). LocalBusiness, Person, Offer, Article, Review and AggregateRating markup so your star ratings, prices and sitelinks appear directly in Google.
  • 03Social sharing that looks professional. Open Graph and Twitter Card tags so every shared link renders a proper preview in iMessage, WhatsApp, LinkedIn, Slack and Discord.
  • 04XML sitemap with image sitemap extensions. Your photos surface in Google Images. Your pages get crawled in days, not weeks.
  • 05Image SEO done right. Descriptive alt text on every image (critical for accessibility), WebP format for speed, lazy loading, responsive sizing.
  • 06Core Web Vitals tuning. Performance, layout stability and interactivity scored against Google's actual ranking signals, not guesswork.
  • 07Semantic HTML and accessibility. Proper heading hierarchy, skip-to-content, ARIA labels. Search engines and screen readers both win.
  • 08Favicons, manifest and mobile polish. Full favicon set, PWA manifest, brand-matched browser chrome on mobile.
  • 09Search Console setup. Google Search Console configured, sitemap submitted, indexing verified. Handed over ready to monitor.
  • 10AI Overview ready. Structured data is how Google's AI answers pick which sites to cite. Yours is eligible from day one.

[ B ] Why it matters for you

  • 01You get found when people are ready to buy. Local SEO fundamentals put you in front of "[service] near me" searches — the highest-intent traffic there is.
  • 02Your listing looks more credible than competitors'. Rich results (stars, prices, FAQs, sitelinks) take up more space, push competitors down, and get clicked more often.
  • 03Your marketing compounds. Every shared link on Instagram, every email signature, every Facebook reply looks professional. Conversion goes up, embarrassment goes away.
  • 04Google's AI Overviews can quote you. The AI answers Google now shows above traditional results are powered by schema. Sites without it are invisible to AI search.
  • 05You're indexed from day one. Clean sitemap plus Search Console means new pages get crawled in days. Errors surface before they cost you traffic.
  • 06Your site ages well. Technical SEO isn't fashion. These foundations keep working five years from now — they're why some small businesses dominate local search while competitors with prettier sites stay invisible.
  • 07You don't have to care about any of this. It's handled before launch, documented on handover, and your site will outperform competitors who paid ten times as much for it.

The job isn't done when the site looks good. It's done when it gets found.

Start a project →

A few that made

me proud.

Kind words from

the people I work with.

★★★★★ 5.0 average · Read on Google ↗
Portrait of Drew Wilson, Melbourne-based web designer, electrical engineer and yoga teacher
Hi, I'm Drew.
I make thoughtful websites for people doing real work.

I'm an electrical engineer and yoga teacher, bringing years of experience in the health and wellness industry to the web. Web design is a newer craft for me, but one I approach with the same care and precision I bring to everything else.

I work solo, which means you deal with the same person who designs, builds and launches your site. No handoffs. No account managers. Just one person who cares a lot about the details.

Clear numbers,

no surprises.

Three ways to work together. Every project includes strategy, design, build, premium SEO, and a month of aftercare.

Tier 01
The Page
$450fixed
  • Single landing page
  • Custom design, no templates
  • Mobile + desktop
  • Widget integration (Hapana, Cliniko, etc.)
  • PlayHQ API for sporting clubs
  • Premium SEO — always included
  • 2-week turnaround
Start a page →
Tier 03 · Existing clients
The Ticket
$50per ticket
  • Email-based ticket system
  • Send all the changes you need in one message
  • Up to 5 iterations until you're happy
  • For existing clients only
  • Flat fee, no retainer
Open a ticket →

Notes from the

workbench.

Let's make

something lovely.

drewmillerwilson@gmail.com
CURRENTLY BOOKING · JUNE 2026 →